CV

Professional Experience

DIRECTOR @

PRESPECTIVE.LTD

January 2017 - Present

I offer a diverse range of consulting services to meet the growing digital needs of individuals and businesses in the fast-paced tech industry. Through my work on countless projects with different clients, I’ve developed a great skillset to support others.

prespective, is a play on my name, Pre, and the word perspective. It was created during my sabbatical in 2017, where I had time to self-reflect and value different aspects of life. That is where the “change your prespective” became my brand motto.

As Creative Director, I can provide extensive User Experience and Business Analysis expertise. I’ve operated in Agile, Waterfall and startup environments.

DESIGN LEAD @
AND DIGITAL

September 2022 - Present

Providing subject matter expertise throughout the delivery lifecycle.
Stakeholder influence and management, including workshop facilitation, resulting in buy-in and UX investment/sponsorship.
User research, usability testing, and user interviews to gather insights and inform design decisions.
Conducting UX audits to establish metrics, compliance, usability heuristics, best practices to understand traffic and engagement.
Working with Product, Marketing, Analyst and Development teams to deliver requirements and projects to completion.
Leading 4 junior designers and managing design activities, ensuring on-time delivery of high-quality products.

LEAD UX DESIGNER @ ACCENTURE

August 2021 - Present

Lead Designer on a complex web-application-based financial system serving as Critical National Infrastructure (CNI) to the UK banking network. Delivered remotely via Scaled Agile (SAFe) methodology.

Subject Matter Expert on User Experience (UX) and User Interface (UI) design for the programme and led the design team.
Built a design system from ground up - commitment to foundational effort to gain long-term efficiencies for the team.
Provided design thinking and awareness of system-wide implications.
Established ways of working for the design and functional teams with continual process and team improvement.
Guided team members on best practices and motivated them to succeed.

Client engagement:

Balanced client and supplier (Accenture) requirements.
Managed stakeholders through expertise, evidence and contract.
Led workshops and demonstrations with senior stakeholders from the bank to present functionality and design; providing guidance and rationale.
Built relationships of trust based on design expertise - proven through foresight, understanding and delivery.

Deliverables:

Design system Components & Patterns with an atomic design approach.
Wireframes outlining use cases and functional specifications.
Visual Designs defining the screens in terms of layout, spacing and colour to pixel perfection.
Trackers and reports.

UX DESIGNER @ METHODS

November 2020 - August 2021

Principal designer on several public sector projects within the Education and Skills Funding Agency:

Working primarily within Government Digital Service (GDS) and developing within prototype kit (HTML & CSS).
Hands-on design expert, shaping a concept and seeing it through to detailed design across a variety of devices and platforms.
Design function lead, including stakeholder engagement, workshops and participating in regular scrum ceremonies.
Utilising previous experience as Senior UX and Senior BA to increase project cadence and being the interface between the business and dev team.
Closely working with BAs, URs, POs, SMs and DMs.

SENIOR UX CONSULTANT @ VERSION 1

January 2020 - July 2020

Within Version 1’s Application Modernisation service with responsibility for:

Translating concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.
Facilitating the client’s product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products.
Working with business stakeholders in defining user requirements and processes.
Designing and delivering wireframes, user stories, user journeys, mock-ups and proof of concepts (POCs) optimised for a wide range of devices and interfaces.
Identifying design problems and devise elegant solutions.
Making strategic design and user-experience decisions related to core and new functions and features.
Taking a user-centred design approach and rapidly testing and iterating designs.
Working with project managers, BA’s and other key stakeholders to prioritise design effort and execution of projects.
Contributing to concept pitches and presentations to clients and other key stakeholders.
Clients - SIA, Mitchells & Butlers, ESB, CCRC.

UXDI GRAD @ GENERAL ASSEMBLY

July 2019 - October 2019

Pivoted from being a Digital BA to a User Experience Designer. The User Experience Design Immersive course, taught by world-renowned General Assembly, took courage and dedication to complete. It has provided extensive knowledge to allow a successful transition. The course covered:

Designing digital products that solved user problems and served client needs.
Leveraging foundational tools and techniques like user research, prototyping, testing, and more. Diving into visual design, information architecture, usability, and product management.
10 weeks of intensive UX theory, including a week dedicated to coding.
Delivered 2 individual projects.
Delivered 2 group projects, including 1 real client.

Client work

Performed the following design activities based on the double-diamond methodology:

User research including surveys, interviews, contextual enquiries and synthesis.
Leading on Design Studios, generating design ideas.
Persona creation, user journeys, user flows, screenflows.
Wireframes and wireflow development.
Prototyping - low, mid and hi-fidelity.
UI design.
User testing and reporting.

SENIOR BUSINESS ANALYST @ SUMMIT MEDIA

July 2018 - July 2019

Part of the design team developing a retail platform for the automotive industry to enable an end-to-end online selling capability.

Operated in a fast-paced, ever-changing and challenging startup environment.
Demonstrated professionalism, drive and tenacity resulting in becoming an SME on various components.
Worked closely with EAs, SAs, BAs to design the system and the subsequent documentation.
Ran daily standups and led team meetings to ensure the team was informed.
Interacted daily with the offshore development team based in Romania and Czech Republic, demonstrating time and resource management.
Set up numerous processes to improve efficiency and traceability, specifically for Jira issue tracking.
Motivated colleagues, especially in difficult times, by team building including setting up events for everyone to get involved in.
Provided knowledge transfer to new team members.
Created a BA community to establish ways of working and a methodology.

SENIOR DIGITAL CONSULTANT @ IBM IX

September 2011 - July 2018

Conducted and led the business analysis of multiple projects including the successful delivery of the Nationwide’s flagship Next Generation Banking Application.

The various roles included the following activities delivered in both agile and waterfall methodologies:

Produced & reviewed functional work products e.g. UI specs, Use Cases & process flows.
Supported the build, architecture & test team estimation by producing a solution outline document, clarifying business requirements, reviewing project plans & identifying issues & risks.
Made multiple visits to the offshore delivery centre to train, coach & mobilise the design, build, architecture & test teams for digital transformation projects to improve client service.
Prepared and presented functional designs in solution playback workshops
Managed stakeholders.
Reported weekly progress, deliverables, issues and risks.
Impact assessed change requests and defects.
Provided knowledge transfers.

DATA ANALYST @ CITI PRIVATE BANK NYC

Data Analyst in the technology arm of Citi Private Bank in New York City. Part of the Integrated Systems Testing and User Acceptance testing teams working on software testing and maintenance. Sole responsibility of Teamtrack – a project management application.

March 2010 - March 2011

VOLUNTEER @ VARIOUS

September 2011 - present

Created and organised various events that have resulted in over £12,000 in funds for important charities including:

MacMillan Cancer Support
The Movember Foundation
Save the Children
CRY (India)
Birmingham Pragati Mandal

CV